Create a photography website

PURL Marketing is an extreme way to make your advertising unique to each customer and is head and shoulders above simple differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.

Personalized marketing had been most practical in interactive media such as the internet. A web site can track a customer’s interests and make suggestions for the future. Many sites help customers make choices by organizing information and prioritizing it based on the individual’s liking. In some cases, the product itself can be customized using a configuration system.

More recently, personalized marketing has become practical with bricks and mortar retailers. The market size, an order of magnitude greater than that of the Internet, demanded a different technological approach now available and in use. Many retailers attract customers to the physical store by making their advertisments unique to each individual shopper. Personalization can be more accurate when based solely upon individual purchasing records because of the simplified and repetitive nature of some bricks and mortar retail purchasing, for example internet marketing newsletters.

Don Peppers and Martha Rogers, in their ground breaking book on the subject, The One to One Future (Peppers, D. and Rogers, M. 1993) speak of managing customers rather than products, differentiating customers not just products, measuring share of customer not share of market, and developing economies of scope rather than economies of scale. They also describe personalized marketing as a four phase process: identifying potential customers; determining their needs and their lifetime value to the company; interact with customers so as to learn about them; and customize products, services, and communications to individual customers.

Your first step should be to experience a sample of PURL marketing yourself. See a real live sample of PURL Marketing by visiting personal url generator.com

There is a slight inequality when it comes to Atlanta Online Marketing. You want to focus on advertising your Atlanta business to customers in the area. However, the Internet reaches out to customers all over the globe. This certainly isn’t necessarily a bad thing. For instance, an Atlanta hotel owner would be happy to advertise to European tourists who visit Atlanta. However, it is worthwhile to learn about how you can focus your online marketing to attract local customers.

A website for your company is a great way to reach local customers. Create your website so that it reflects a personal touch. For example, the website might mention a few aspects of living in Atlanta, such as favorite local foods or landmarks. This can provide a valuable connection with Atlanta customers. Don’t be too specific, however, so that people from outside the area have no idea what you’re talking about. Strike a balance that is both familiar to people from the area and inviting to visitors.

You can also engage with local customers by changing your website often. For instance, you can add photos from events, coupons, and news about special events and offers. In this way, your website works in tandem with your business to encourage repeat customers. Coupons which can be printed from the website and redeemed in-store are especially effective at attracting local customers.

Include a function on your website which allows people to sign up for a newsletter. If you also have a bricks and mortars business, make sure that customers can also sign up for the newsletter in-store. An online newsletter not only saves significantly on postage and paper costs, it allows you to reach potentially thousands of customers.

Get to know people from other Atlanta companies so that you can link to each others’ websites. This can result in a significant increase in online visitors.

Whether your business deals with home improvements, retail, or tourism, there is probably an online directory to help with advertising. Listing your website and business with an Atlanta online directory can be worthwhile. You can get a free listing in many online directories.

Setting up a blog in conjunction with your website is a further option for drawing local customers. A blog can create more traffic for your website and publicise your company. Add new information to the blog on a regular basis. Make sure the topics relate to your clientele. Try to make the blog enjoyable to read. Increased numbers of readers means increased advertising.

Simply put, a company website is a fantastic way to reach customers in Atlanta, Georgia. A website connects with customers you already have and brings new ones, helping your business to move to the next level.

To find out more about Atlanta Online Marketing and to get more helpful tips for your Atlanta Georgia based business visit Phyllis Breech’s Software Applications Technology website at http://www.sa-technology.com

Whether you have a website or are looking to start a web presence in Calgary or anywhere else in the world , you will need to understand these top ten web design usability issues:

1. Make A Great First Impression
Studies have shown that the human eye generally reads a webpage in an “F” pattern, from top left to right. Therefore, the hottest screen area on your corporate web site is the top left area. Post your critical info there, especially your corporate logo. The only exception to this may be to center the logo in the top area if the logo is symmetrical. Overall, your website needs to create a great first impression and establish confidence and trust in your visitor. Your Web design should not hinder or overwhelm web site content or branding on any page, including the home page.

2. Good Navigation is Key
It is ideal to have consistent and universal navigation on your business Web site . This means having top menu that can access all pages at any time . This makes it easy for users to find the information they need and also maintains confidence in their experience with your company. Having supporting menus such as breadcrumbs or contextual “previous” and “next” buttons or links to related items will reinforce the site ’s overall usability. Consistency is critical , and remember that navigation, such as text links and a site map, is also used by search engine robots when indexing your web site pages for their search results.

3. Make it Easy to Contact You
Make it easy for visitors to contact you by displaying your current office address or phone number clearly on all pages of your web site , or at least on your key pages. You can also have a contact us page that has more detailed information , such as different branches, key contacts or a contact us form. These days it is also common to see live chat options so a visitor can connect with your staff as they surf!

4.  Call to Action
Even if it is just to lead a visitor to call your office , a website needs a “Call to Action” – this is something that is defined by a combination of site navigation, content generation and site functionality, including e-commerce processing. What do you want visitors to do on your site? Where do you want them to go? What is the next logical step once they have found your web site ? Is it simply to call you? Purchase a product online or learn something ? Or perhaps pass on information to a co-worker in the form of an e-book or pre-recorded video.

5. Keep it Above the Fold
Keep the pertinent information in the top area of your website , above the fold where someone has to scroll down to keep reading . This is why logos, menus and the main calls to action appear in the top part of the site design – they need to be easy to find and use , without the person having to scroll down the page to find the web content they want . Of course, when detailed information is needed pages can be long , however, as an alternative consider using a PDF document for more passive content , as it keeps the actual Web page shorter and more manageable , plus you can brand your PDFs as a source of viral marketing, with Web links back to your site or email . Google and other search engines also index PDFs similar to Web pages, so your PDFs will also turn up in the search engine results.

6. Web Content that Invites and Offers a Return
A relationship is an ongoing commitment from both sides, it is not a one way street. While the web user on your site is looking for a product or information, your Calgary business is looking for that potential lead and the sale they hopefully will bring – and as it has been said, it is so much easier to make a sale to a person who has already bought from you before. So, when I say “offers a return” I mean it’s a return for both sides, the returning customer finds continual value in your services or products and you retain them as a repeat customer . So keep content fresh , updated and consider adding a blog or Content Management System to your Calgary Web site.

7. Clear Content Layout
Organize your web content so your viewer can go from one web page to the next. Make sure that information is prioritized in a hierarchy of need (both for them and you) and provide the information or product to them as efficiently as possible.  Consider the home page as the gateway to the Web site’s key areas and lead the visitor to what you can offer them (e.g. latest deals, latest information package, latest blog entry, etc.) and then give it to them. Ensure that every web page follows a consistent layout for navigation and branding and that the content area is organized in a clean manner so the overall web design of the site does not interfere with content delivery.

8.  Looks Do Matter
A website ’s impression is made not only by what is included in the web site, but what is left out. Bypass banner ads, third party advertising, non-interactive flash media and overt colour schemes that blatantly fight for the visitor’s attention. Your targeted traffic is generally looking for one thing on your site, so make it easy to find by keeping the structure and layout of the site simple, clean and direct.

9. Secure Your Site to Ensure Trust
With billions of Web pages online these days, visitors need to know , more than ever, that they can trust their valuable time and money to what your site has to offer . Get security seals and trusted third party endorsements, a 256-bit SSL Certificate tells your visitor that you have planned to secure your Calgary web site properly. However, there are subtle, yet effective, ways to show your visitor that they can trust your site: include properly written privacy policy, terms of use, shipping and returns policy, Unique, secure login areas , acknowledge you will never sell or share your information with a third party unless they agree and only send emails to them at realistic intervals, making sure every email sent is justifable of their time and energy .  A sure way to create trust from the first impression is to have your Cochrane or Calgary Web site professionally developed as this shows you have invested your own time and money in something you feel is worthwhile to others .

10. Triple Check Every Web Page
Errors happen, it is technology after all, and while we all want to believe that technology can deliver 100%, 24/7 – is that reality? The reality is understanding errors do occur , temporary glitches can happen and once in a while things need to be fixed . The reality of the Web is that technology is expanding and those tools made to make your life easier still take time to learn and use . As technology progresses we must be prepared to make upgrades, updates and expand along with it . By working out all of the errors such as broken links (this requires ongoing maintenance), spelling errors, broken image links , browser inconsistencies , etc. you can present a well-polished gem to your current and future web site traffic , which will return the investment in maintenance in its visual appeal, optimum functionality and delivery of relevant, needed content.

Please consider the above 10 key points to improve your existing web presence or if you are looking to start a new Calgary Web design project .

For more information about Calgary Web Design and Calgary Graphic Design Services, please visit www.blinddrop.com.

Is your company or organization around to begin the job of getting your Web site made by a professional Web design team? If your company is in Calgary, Alberta or anywhere else in the world , you’ll be helping your Web designer , but also yourself , if you do a bit of preparation before you go seeking Web design quotes and buying domain names . Preparing for your Web project will make things more economical and efficient , since you will be clear on what you want and where you feel comfortable in letting the project go in the hands of the Web design team.

Consider these tips before contacting Calgary Web Design firms .

1. Know your business niche. If you are starting a business or in business already , it is critical for you to know your business niche . Define your location, unique services, what you specialize in, and what areas you see having the most future potential. Does your business only serve a local economy, like Calgary, Alberta? If it does, can you see a place for your company in the global market? This information will help define your Search Engine Optimization strategy.
2. Take a look at your current marketing material and how it is branded such as logo, slogan, stationary, business cards, posters, signage, etc. All of these may need to be redone if you don’t have the domain name already on them!
3. Search out your competitors, both local and global online . The best Web design attracts local and global audiences and will be accessible to as many visitors as possible , although your focus is more local than global .
4. Make a short list of 3 to 6 web sites that you like for one or more reasons . These websites may be in your niche, but they might be from an entirely different niche . Take note as to what it is you like about that site, is it design, layout, content or some function, such as a blog or gallery? .
5. Decide if you prefer a light site (basically dark text on a light background) or a dark site (light text on a dark background). Review your business branding and decide what you think will fit your unique situation best. If you are unsure, make a note to discuss this further with your web designer when you meet.
6. Get some ideas down as to how you want the website to function. Remember, you can always integrate more functionality into the site in a later phase : is it just a brochure website ? Or will it be interactive ? Or do you need it to be an e-commerce solution right out of the gate ?
7. How deep are you willing to go into the development of the site? Will you be able to provide professional, edited copy for the website? Getting a new web site designed is great, but if your content is poorly written then the web design won’t matter! Content is King, so make sure you invest properly in this area and consider hiring a professional Web copywriter for the job. Hopefully your design team also offers writing and editing services, but if they don’t or you need a different writing style, find a professional who can produce what you need.
8. If possible, know how many pages you want on the site. Keep it realistic to what you can easily provide within the timeline you negotiate with your Web designer.
9. Have your logo ready in the highest format possible, preferably a vector (print-ready) format.
10. Gather any photos that you’d like to submit to be included in the actual web design itself and also in the content. Make sure you note on which page you’d like each photo to be included.
11. Clarify your budget. Your website should hold for at least three years with little change needed to maintain its structure. Make sure you also budget for hosting, SSL certificate installation and renewals and ongoing marketing once the site is live.

Taking an hour or two to plan your project and thinking about how you’d like your Web site to be, before you seek a quote from a designer, will save you time and money and you will feel more confident about the end result.

Trust your Calgary Web Design needs to BlindDrop Design Inc. We offer all media services related to the Web and Graphic Design.

Having a website that converts your visitors matters just as much as getting traffic to it. Before your site converts anyone, it needs to give them a good reason to stay there more than 30 seconds. Of course content is huge, but how your site looks and feels will help determine how much people like being there. Three seconds flat – that’s about how long it takes for people to make a judgment about site. What really sucks is you will never get another chance. You know yourself that a website that is a total pain to deal with, and is not visually appealing, will not go far with making people want to stick around. So getting these several areas right will obviously do a lot for your business. Great – now let’s get into some more discussion on this critical topic.

In your efforts to see the greatest results from designing your own websites, you must be willing to be patient for your skills to develop..sometime a really long time. Just when I thought that my skills had stagnated, out of nowhere the design element in my brain really “got it”, and my websites started to show really attractive results. I understand how long it takes to design an excellent looking and fast performing website, in fact I’ve been working on building my site so that it looks good and gets rankings  for the phrase decorative window films  for months.  I am positive I will eventually succeed in my efforts, although I have had doubts along the way. Even though you will no doubt get discouraged, please don’t give up. Your work will be rewarded.

One of the biggest mistakes some webmasters make is they don’t have a fast loading website. People usually won’t wait for a page to load, yet there are a number of sites online with way too long of a load time. Use more text and fewer graphics, as that’s the best web design tip when it comes to solving this problem. It’s just that easy. Loud graphics and animations may be great for the eyes, but they’ll do nothing for your site’s load time and they’ll probably slow it down considerably. For that reason, only use graphics if it’s absolutely needed. If your site is taking more than 10 seconds to load, then there are high chances that you’re losing half of your traffic. A good way to make sure your site loads fast is to check its performance using a slow connection, if you see it’s taking time, then just cut down on the graphics. You must make sure that all your web pages have a consistent design. To avoid confusing people and causing them difficulty when seeking important information on your site, don’t change the design on every page. You can achieve this by using the same type of color schemes on all the pages.

Make sure to keep all the important navigation links in the same place on each page. Even the fonts that you use should be consistent; use fonts that are readable.

A lot of webmasters overlook an important tip, namely to keep the layout of the content narrow. You may turn off your visitors by forcing them to scroll from side to side to read the text, which is irritating. You want to do your best to stop them leaving your site out of boredom.

This is the exact reason newspapers feature short columns. Narrow text columns are both easier to read while also being appealing from a visual viewpoint.

You just have to put in the work, or pay someone who knows, to create a site that connects very positively with your market audience.

The fact is that a SEO friendly design is the best thing for your web site. A custom thesis theme from DIYThemes is an easy tweak you can make to be sure that your blog or site has a SEO friendly design. What exactly does a custom Thesis theme have to do with SEO? A Thesis theme is web site/blogging framework created by Chris Pearson, that runs on the WordPress platform, and is the epitome of SEO friendly design. It is widely deemed the supreme example of premium WordPress themes, but ,you will learn, it is so much more.

A lot of WordPress themes give up rock solid code as a design trade-off. Search engines analyze the HTML code that makes up a web site to establish accurately what the site is about. By realizing what a site is all about helps Google, Bing, Yahoo, and the rest, determine how relevant the content of a site is to particular phrases being used for search. Having errors in the HTML code prevents the search engines from understanding exactly where to rank a particular site, because it cannot determine just how relevant the content of the site is. Having a SEO friendly design primarily means that the code behind a design is valid and optimized. Everything else being equal, search engines like clean, valid, optimized code better, and the better they like your site, the more traffic it will receive. This is where a custom Thesis theme really sparkles.

Basic SEO Friendly Design Concepts

When the code that search engines see is linked to your page design components, concessions have to be made that effect how clean your code looks to the search engine. Thesis theme separates the html code from the design mark-up, and gives you a very SEO friendly design. Search engines love it, and if your site relies on traffic, you’re going to love it too. It gives you an distinctive, i. e. unduplicated, look to the search engines. A web site based on a custom Thesis theme can be altered at will, without you ever having to worry about if the design changes will destroy your standings with Google or Yahoo or Bing. Plain and simple, the search engines like the WordPress platform, for the most part, but with a custom Thesis theme, you have true cyber-love.

So, you have designed your site to reflect you. You have put in a massive amount of time and effort, and you are quite thrilled with the results of your Thesis theme based site. What happens when a upgrade of Thesis theme is released? Do you have to watch all your hard work disappear and start building your SEO friendly design again, from square one? No. No, you don’t. That is one, in a long list, of my favorite things about Thesis. Anytime you want to modify the style of your site, the underlying HTML code is never altered. This makes Thesis theme the perfect SEO optimized framework for the WordPress platform. Your code will always be state-of-the-art with every updated version, which are provided to you free. Thesis theme has built-in SEO options. This means that you don’t need any SEO plug-ins to properly optimize your content for prime search results. The point-and-click administrative control panel makes it easy as pie to create a web site tailored to your specific design ideas. You have an massive amount of control without having to write a single line of code. The support that comes with Thesis is an priceless bonus. The members-only community is filled with over 5,000 of your fellow webmasters, plus, the Thesis Support and Development team. You will have all the support you will ever need to make your custom Thesis theme the best SEO friendly design decision available. Version 1.7 has just come out and you owe it to yourself to look into what I personally consider the absolute best, all-around, web site foundation. I use this theme by Chris Pearson and Brian Clark on over a dozen of my domains. I honestly would not use any other theme. Find out why you absolutely need the Thesis theme and why a Custom Thesis Theme is the best innovative and user-friendly, SEO-optimized WordPress framework.

You can learn more on my Thesis Theme Page

Article Source: http://EzineArticles.com/?expert=D._Morgan_Henley

Is your business looking to be able to function successfully in today’s ever changing world of technology? Then your website must provide an engaging and easy-to-use experience for your site visitors If a potential customer is looking for information about your company , in most cases the first source of information they will turn to will be the Internet. It’s easy, fast, and convenient. A badly designed website can turn away your potential customers. However, the difficult part for many business owners is figuring out what makes a good website.

Five Elements of Good Website Design

Visual Design

The visual design of your website is the first thing that your potential customers see when they arrive at your website. People visit many websites each and every day. They know good design when they see it. And even more significantly, they know bad design. Unprofessional design is a major deterrent. Because of this, hiring a professional web designer is going to be key to your websites success. You must be willing to pay for quality design. If you hire your nephew that has designed a couple websites for friends, it will show. If you want to look professional, you should hire a professional designer to make sure you do. A good designer will know how to design your site to make it professional and they will also know how to design your site to make it easy for search engines to find.

Simplicity

An important element of your visual and functional design is simplicity. When people come to your website they are looking for information and it should be easy for them to find. A cluttered website makes it difficult to do so. Even a visually exciting website with flashy designs and visuals can be too much. You may think it impresses your client but in actuality you could be keeping your potential customer from the information they came to your website to find. Keep it simple.

User Interface

The user interface is another important aspect of your website design. User interface deals with how the site user finds the information on your site they are looking for. These functions will include your site navigation, site buttons, and icons that help your site visitors get around your website. The user interface should be simple and easy to use.

Content

Another essential part of good web design is content. The content of your website includes the words you use to describe or introduce your company and provide information on your services or products. Content that is poorly written turns away your site visitors. Bad grammar is a poor representation of your company. By following these simples steps you will be sure to create a website that attracts customers.

Author Resource:- Bald Head Design (http://www.baldheaddesign.com) an affordable web service company specializing in Ohio website design, web hosting, logo design, search engine optimization and e-mail marketing.

Searchers and Searches – Company Names
We Talk to a lot of small business owners who can’t fathom why they don’t get that much business from the internet , or at least not as much as they’re aware they could be getting.
The people we speak to often say “But we’re on page one of Google!”
This is often true … for their Brand name. It doesn’t appear to cross the minds of many company owners that unless their brand name is a household name, or they have an extremely well known brand that searchers looking for a product will tend to search the name of that product, and not for the name of one of many companies who supply that product . If that searcher has not heard of the brand , they wouldn’t know to search under that name .
Business owners who would like their website to be a source of revenue need to look at what they themselves search for on the internet , and how they search. They need to anticipate the mind of a searcher who might be looking for one of their products. Only then will they know and understand the Benefits of SEO.

SEO and Your Business

The key to SEO is keywords, if your website has had decent SEO applied then it will rank for the terms that are both most highly searched, and most likely to convert into sales. In order to SEO a website we first research which relevant terms are most searched by consumers looking for your products or services, it can be surprising how different the search volumes are between several words that essentially mean the same thing.

Search Engine Optimisation can be great for companies on the web, but if these businesses think that just ranking for their company name will be enough , then all those cowboy SEO firms out there promoting themselves for getting page one for unsearched keywords will have a field day.

When you are looking for a decent SEO Company, always check for examples of SEO Success within their site and CHECK the results for yourself! 

Affiliate marketing is the best way to gain a living . No customer service. No merchant accounts . No dealing with products. You just simply move people from one place to another. Simply directing people who are looking to buy something to somewhere they can buy it and earning a commission as a thank you.

Affiliate WordPress Theme is now one of the single most popular ways to run a website whether that site happens to be a blog or a static content site. The plug-ins and themes that WordPress has tend to rank certainly in the search engines. The combination of ease of use, zero chargers to use the software and the way WordPress sites attract so many visitors makes it the perfect tool for affiliate marketers.

The basic concept of Affiliate WordPress Theme is as follows. You create a website based around a specific niche or keyword phrase. If you have your keywords the next job is to create content around that theme. Informative and resourceful content to a WordPress site is incredibly simple.

Numerous articles on your sites gives Google, Bing and Yahoo to be discovered . And the more articles you have, the more chances are coming in your way . Visitors enter your site and you then using a variety of techniques you try to drawing them to buy something. When they do you get your commission.

Building an offer page is only one part of the equation. You also want the code to be clean and optimized for search engines. If you desire to gain traffic to your site with pay per click marketing, better off having a website that provides you earn high quality scores fast The higher your quality score, the less your first page bids and the bigger your profit margin. With Affiliate WordPress Theme, you can create highly optimized offer pages fast !

It is a simple yet enticing layout that is designed for online marketers. If you are in the internet marketing, you can’t afford not to check this cool piece of code out .

Affiliate WordPress Theme is easy enough to get started with because it is free . The reality behind WordPress affiliate marketing is figuring out how to drive enough visitors to make a healthy profit, and how to transform those prospect into clientele .

The Internet is a goldmine, in the truest sense of the word. If you want to be successful and find financial freedom then the internet is a great place to look. Internet marketing allows you to tap into every market available. You just need to take the initiative and make contact with the market and show what you have to offer them. There is plenty of info on internet marketing out there, is it as simple as these people make out?

The truth is generating quality traffic to your sites can be hard if you are not sure exactly what to do. You may have done a quick search online to get some tips and been bombarded with a large amount of information on the subject. All these articles may seem contradictory if you pay too much attention to them, though. The more you try to learn and go deeper, the more confusing it gets. This isn’t how it has to be. Generating traffic really is not brain surgery. You really just need common sense and to target the correct people. The following will help you to target the right traffic and get the visitors you need to your site. We will also point you in the right direction to able to increase traffic to website.

A great Web 2.0 technology that will help you drive up traffic for your site is with photo sharing services like Flickr. How is this implemented? You simply upload pictures related to the market you are targeting. Each day thousands of people will visit these kind of sites, you can reach these people if you know what you are doing. In order to maximize the potential of this plan, you will want to draft a well thought out description that will go well with your pictures and then tag them appropriately. This is important because sites like Flickr work on the concept of tagging and this will help your pictures become popular, and hence get you more visitors. Don’t underestimate the power of this method; it works really well once you put in the effort.

You can also take advantage of social bookmarking. Such traffic gained from social bookmarking will likely have high conversion rates and be largely targeted. In order to make use of it, you need to be a member of a number of social bookmarking services so that you can submit your website far and wide. You need to tag each bookmark with relevant keywords because the majority of visitors will use such sites much like a search engine. You can submit the homepage of your site or individual pages. However, you do need to be careful to not spam the services, so you will want to submit bookmarks for sites outside your network in order to keep everyone happy.

Classified sites used to be popular with internet marketers, however recently there is a belief that they no longer work. This is not true, posting advertisements on free classified sites is still a great way to get some high level traffic. There are numerous popular and quality services that you can use to place classified ads still, such as Gumtree, eBay, Craigslist, and several more. You should never overlook the potential gains you may have by using free advertising services as they can frequently be more successful than paid services. There really are endless ways to generate high level traffic for your site. All that holds you back is your own imagination. The thing you need to look out for is that you do not waste time and money using ineffective methods like traffic exchanges or FFA links. There are many ways to increase website traffic just make sure what ever method you decide on  has been thouroughly tested

For More affiliate marketing ideas visit my blog